Carter’s mother, Tina Knowles, also celebrates her birthday on January 4. JAY-Z’s superstar wife Beyoncé was born on September 4 while Hov’s birthday falls on December 4. Evidently people want to know why the number “4” is so important to the music mogul and husband to Beyoncé. The code was finally cracked last week after it was confirmed that “4:44” was, in fact, Hov’s 13th studio album - 4:44 - and is scheduled for a Friday (June 30) release. There's rumors that it may be connected to a new Jay-Z album. Mysterious 444 ads have been popping up all over New York City.

Was it a film? Was it a music video? Is it really a JAY-Z album? People quickly tied the numbers to a new JAY-Z album considering their apparent connection to his streaming service, TIDAL, and as the weeks went on, confusion continued to swirl. The mystery surrounding “4:44” has been a source of speculation for the better part of June after posters started popping up around New York City and Los Angeles with the ambiguous number looming like a broken clock.

Jay z 444 album of the year